Fractional Sales, Marketing, Strategy, Retail Execution

Build like a $100M brand.
Before you hire like one.

Most emerging brands invest in one great salesperson, marketer, broker, or operator—hoping one specialist can drive growth. The reality? No single role builds a successful retail business.

Buyers don't keep products because they know your rep. They keep brands that are profitable, well-positioned, operationally sound, and built to execute.

BrandRise gives you the leadership of an experienced commercial team—fractionally. We bring together sales, marketing, strategy, retail execution, key accounts, and data so you can stay lean without sacrificing the foundation needed to scale.

Contact Us → See How It Works

Founders hire roles. Experienced operators build businesses.

Founders often think:
  • “I need a salesperson.”
  • “I need a CMO.”
  • “I need someone who knows buyers.”

Experienced operators know that retail success isn't built by one role.

It's built by how every part of the business works together.

SALES
doesn't work without
PRICING
doesn't work without
MARGINS
doesn't work without
OPERATIONS
doesn't work without
FORECASTING
doesn't work without
DATA
doesn't work without
POSITIONING
doesn't work without
EXECUTION
doesn't work without
THEY'RE ALL CONNECTED. One weak link creates problems everywhere else.
RETAIL GROWTH is the result of everything working together.
The Team Behind BrandRise

Co-founders with 35 years of combined experience.

Jessica Gerth

Co-Founder — Data, Insights & Growth Strategy

17+ years at the intersection of insights, brand growth, and field execution in CPG and beverage. Jessica has served as VP of Sales & Marketing and Director of Sales, worked as a brand strategist for a broker and merchandiser, and designed customized data analytics tools for scaling brands.

She builds the data infrastructure that connects in-store activity to measurable business outcomes — turning a brand's own data into unified scorecards and dashboards. Deep expertise across Sprouts, Whole Foods, Target, Kroger, and Costco, with hands-on leadership roles at Wild Tonic Kombucha, Hoplark, and Rising Springs.

Brian Wentzel

Co-Founder — Operations, Systems & Scale

A founder-level operator with 18+ years building the operational engines behind consumer brands — manufacturing, global sourcing, fulfillment, and retailer onboarding, including national distribution through Whole Foods and specialty retail.

For over 15 years he has managed Amazon and direct-to-consumer online retail for his own products and others, maximizing DTC performance across the digital shelf. Brian designs the systems that let strategy execute consistently at scale — pairing deep operational discipline with applied AI to make lean teams move faster.

What We Do

The foundation behind
every retail success story.

One Growth Team. Four connected disciplines working together to build brands retailers want to keep.

Great brands don't stay on shelf by accident. They stay because every part of the business works together—from strategy and pricing to retailer execution and consumer demand. That's why BrandRise is built around four connected pillars.

01

Go-to-Market Strategy

Know where to win.
  • Retailer & account targetingFocus your time and resources on the retailers and accounts with the highest potential.
  • Channel strategy & expansionBuild the right mix of channels and distribution to drive profitable growth.
  • Pricing & commercializationPrice for value, protect margins, and stay competitive.
  • Go-to-market planningCreate launch and growth plans that set you up for success.
02

Data & Insights

Prove the opportunity.
  • Data-driven selling storiesTurn data into clear, compelling stories that win buyer support.
  • Forecasting & demand planningImprove accuracy and confidence across your forecast and inventory.
  • Trade spend optimizationMake every trade dollar work harder for your brand.
  • Margin & profitability insightsUnderstand your true margins and profit drivers.
  • Velocity & distribution analysisIdentify performance gaps and white space opportunities.
03

Sales Execution & Key Accounts

Become indispensable.
  • Buyer presentations & reviewsCreate presentations that tell your story and drive decisions.
  • Broker & distributor leadershipBuild strong partnerships and hold partners accountable for results.
  • Launches, resets & promotionsExecute flawlessly and drive measurable lift.
  • Retail execution strategyEnsure in-store execution that protects your brand.
  • Joint business planningBuild annual plans that align on goals, investments, and growth.
04

Marketing & E-Commerce

Create demand.
  • Brand positioning & messagingDefine a clear, differentiated position that resonates with shoppers.
  • Packaging & innovation strategyDesign packaging that stands out and drives conversion.
  • Consumer marketingBuild awareness and drive demand across the right channels.
  • Amazon growth strategyWin online with optimized content, ads, and pricing.
  • DTC optimizationConvert, retain, and grow your direct-to-consumer business.
  • Digital merchandisingShow up and stand out where shoppers are searching.
Track Record

Real change happens here.

A sample of outcomes delivered for past and current clients across natural, conventional, and specialty channels.

20%
improvement in front-line pricing during Wild Tonic's national repositioning
8%
reduction in Hoplark's trade spend while protecting distribution health
176%
increase in retail placements in 12 months (8 → 41 states)
30%
outperformance vs. sales plan through data-informed territory planning
$2.5M
incremental revenue from a restructured forecasting & promotion model
34%
increase in first-quarter orders following a 2-year GTM strategy rebuild
18%
improvement in inventory productivity with UNFI & KeHE overhaul
25%
improvement in shipping & invoice accuracy via deduction management
Areas of expertise — commercial leadership across every part of growth: sales strategy and growth, retail and broker leadership, commercial analytics, and growth operations. BrandRise works across retailers, brokers, distributors, and data platforms.
Areas of Expertise

Commercial leadership across every part of growth.

We bring together sales, strategy, data, and operations to build the infrastructure emerging CPG brands need to win at retail.

Sales Strategy & Growth

Retail growth roadmaps, buyer presentations & pitch decks, sales stories & case studies, distribution strategy & expansion, new item launches & reviews, pricing & positioning.

Retail & Broker Leadership

Broker strategy & management, distributor management, retailer relationships, review preparation & support, trade negotiations, on-shelf execution strategy.

Commercial Analytics

SPINS, Circana / NIQ & category insights, forecasting & demand planning, trade spend analysis & optimization, retail dashboards & KPI reporting, velocity & performance modeling, ROI measurement & storytelling.

Growth Operations

Commercial planning & budgeting, cross-functional leadership, launch & promo execution, process & systems optimization, team development & enablement, scalable infrastructure support.

Let's make your brand rise. Tell us where your brand is today and where you need to be — we'll show you exactly what a fractional executive team looks like for your business.

Let's make your brand rise.

Tell us where your brand is today and where you need to be. We'll show you exactly what a fractional executive team looks like for your business.

Get a quote